So EA has come out with pre-orders for SWTOR this week and set the price sky high. They’re also not going to have an open beta, but several “beta weekends.”
What this says to me is EA is trying to maximize initial box sales and trying to keep most of their content away from players as long as possible. Why? The main selling point of their game is “story” — although given their recent track record on that (*cough* DA2 *cough*) it’s not going to be assuredly good writing — and that’s about all this Warcraft-clone has over it’s competitors aside from the Star Wars license. By keeping the “story” as much under wraps as possible they hope to squeeze out a few more months of sub fees.
They know they’ve got thin gruel, but the EA/Bioware accountants want their payday this year.


